Advertising-Agricultural-Mapping

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LAST UPDATED 16th JANUARY 2010

Flying Billboard messages are a cost effective investment as well as a original way
of exposing your target audience to your messages for extended periods of time

If you've attended a big rock concert, major sporting event
or laid out on a beach you've seen an aerial banner towing plane go by at least once
Airplane advertising gets attention anywhere

You can fly aerial banners over columns of rush hour traffic
It isn't every day the average consumer sees a plane fly over their car with a flying billboard
Your message will be more memorable than the radio commercials they hear daily
You noticed that plane and the message; even if you tuned out
the other commercials and products you were flooded with that day

If your company has a national marketing campaign on television or in magazines
we can create an aerial advertising campaign to reflect your marketing strategy
Airplane advertising billboards are especially effective at
sporting events, concerts, trade shows, conventions and festivals
This is a cost effective way to advertise to thousands (even hundreds of thousands) of people

As social behaviour and communication continue to change,
aerial advertising has earned the same level of respect as traditional media.
A more health conscious and active populace is no longer to be found near a TV
but outside at the beach, at concerts or at sporting and recreational events
in this context, airborne advertising enables marketers to target specific audiences
with remarkable accuracy and effectiveness

Aerial Advertising Statistics (2194 people surveyed on Miami Beach 2005)
" 88% Of the people surveyed recalled the passing of the banner within the last 30 minutes.
" 79% Of the people surveyed recalled what was advertised.
" 67% Of the people surveyed could recall at least one-half of the message.
This shows that aerial advertising is clearly a message that people both subliminally and actively remember

The Need for Aerial Agriculture

It is proven in practice and well documented in respected scientific journals that quality agricultural crops cannot be grown economically in most large-scale situations without pesticides and fertilisers.

The use of chemicals for weed, insect and fungus disease control with full awareness of the implication for the environment is an absolute necessity. The agricultural aircraft industry believes it can contribute to the aims of the thinking conservationist and the environment in the following ways:

• Drift avoidance
  Avoidance of off-target spray drift by the use of correct equipment by highly trained and licensed operators and speedy application.

• Groundwater safety
  An aircraft's spray pattern with downwash effect can permit a lower volume of spray being applied to an area of crop. This helps prevent ground-water contamination.

• Soil protection
  Prevention of soil compaction which is a problem with ground equipment.

• Crop protection
  Elimination of crop damage caused by wheeled vehicles.

• Savings
  Speed of application with subsequent quicker protection of the crop and a saving in labour time and costs. The spraying job is over and done within a fraction of the time.

• Reduced exposure
  Less exposure to the farmer/applicator than by other methods. Economy of operation is a key feature of aircraft application of chemicals. Despite the level of inflation over 40 years, the farmer is charged similar prices today to those paid in the 1950's.

Aircraft play an important role in crop protection for:
 

• Cotton - aircraft are an integrated part of cotton farming, ensuring crops are protected throughout the season.

• Rice - almost all the Australian rice crop is sown by air and then protected by aircraft throughout the season.

• Bananas - aircraft contribute to the black sigatoka eradication program.

• Cane - cane is too high for anything other than treatment by aircraft.

• Conservation farming - aircraft avoid soil compaction. Broadacre - aircraft provide quick coverage when it is needed on large areas.

• Topdressing - many pastures for sheep and cattle are inaccessible for anything except aircraft.

• Fruit and vegetables - aircraft help growers to ensure top quality food for the table.

• Potatoes - aircraft deliver sprays to kill insects and fungus that could damage crops.

• Emergency assistance - during emergencies, the availability of ag aircraft for fire bombing and plague locust control relies on the maintenance of a viable agricultural aircraft industry.
   

They Spy With Their Little Eye

Sydney Morning Herald

Monday September 22, 2008

THERE have been intruders observing your home. They slipped in without you knowing. You do not know what they have taken, or what they will do with it. They are, for want of a better term, map-makers. They are on the ground, in the air, out in space, photographing our cities from all angles and in fine detail. While aerial photography is not new, what can be done with it is. The right software can deliver three-dimensional images. And as the images improve, their use expands, leaving the law with a lot of catching up to do.

Even with old-fashioned aerial maps, things go wrong. As the Herald has reported, the City of Sydney council recently challenged an application by a Paddington man, Tim Rahr, for a parking permit on the grounds that he had a garage. A council officer said she could see it on an aerial photograph. Oops. She was looking at the house next door. Quite apart from the mistake, Mr Rahr said it felt "creepy" to find the council using aerial photographs to check on him. He will feel even more uneasy that, as the Herald has reported, the council will soon be using three-dimensional maps on which to base development and other decisions.

Hopefully the council will be better at figuring out what garage goes with what house when it is working in 3-D. More importantly, however, here is yet another area where our privacy is being invaded, where information is being gathered about us without our being told. We do not know how such information may be used, how it will be secured, who will have access to it, and how it might be combined with other information. It is part of the growing mass of surreptitiously gathered data that may be used to profile us for commercial and other purposes to which we would mightily object - if only we knew. And what we do not know, we cannot correct.

It is not surprising that the Australian Law Reform Commission has found a general feeling in the community that technology has eroded personal privacy, through mobile phones, the internet, smart cards, surveillance cameras and other ubiquitous technologies. In a report last month, the commission suggested a range of measures to protect personal privacy in the information age: uniform principles to shape behaviour at all levels of government and in the private sector. Change cannot come too soon.